SOCIAL MEDIA
I crafted and executed a comprehensive social media strategy for a prominent church in Grand Rapids, MI. From content creation to real-time interaction with online users, I ensured our digital presence was not only on-brand but also strategically scheduled for optimal engagement. The result? A vibrant and engaged community.
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SOCIAL MEDIA STRATEGY & IMPLEMENTATION
After analyzing YouTube insights and recognizing a stagnant engagement rate, I developed a new storytelling strategy. As a result, we experienced a significant boost in subscribers after 6 months of implementation.
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For 3 years I managed a social media content calendar with approximately 12k Facebook followers and 7.1K Instagram followers. I followed industry trends and generated hundreds of posts, stories and reels that aligned with our brand mission.
PHOTOGRAPHY
I utilized my photography skills as part of a marketing strategy to connect with the audience in a way words can't.
I promoted engagement by capturing and posting images from events, weekend services and serving projects.